There are three primary ways you can promote your business online: search engines, social media, and websites/apps. Leverage technologies like retargeting and geofencing to target the right people and increase your chances of a sale.
Online business listings are powerful. 81% of people say their #1 source of local business information is a search engine or online business directory. Establish accurate listings on numerous listing sites to optimize your chances of getting found online.
91% of people read customer reviews to determine the quality of a local business. You must remind customers to leave reviews, and you must respond to those reviews. Strive for a 4-5 star rating to establish trust and credibility.
People expect websites to be mobile-optimized, fast, and informative. Build a mobile-friendly website that provides instant access to your phone number, address, hours of operation, and social media pages.
People follow their favorite companies on social media to discover entertaining content, give feedback, and get a first look at new products/services. Keep your followers engaged to grow your audience and build brand loyalty.
When you provide an exceptional experience for your customer, you create a fan in them. The question, then, is how do you create a superfan, that remains loyal to your brand and is continuously engaged with your company?